Crown Cycles was
formed in 1948 by its founder, W. J. Cloete, after returning from
World War II, while being stationed at the Crown Mines. Situated in
the suburb of Claremont, it was one of the first bicycle shops in
W.J. Cloete was later joined in the
1950's by his Son, William Frank Cloete. William was one of the Top
Road and Track Cyclists in the Western Cape at the time, Winning
some of the biggest races around, like the 25 Mile (ixl trophy)
Track Race on 3 Occasions.(1959,1961,1962) William was one of the
fastest sprinters around and very few cyclists could pass him in a
Sprint to the Finish Line. However, William's cycling career was
limited as he could not become a Springbok cyclist due to the
Apartheid regime and retired in 1965.
William eventually took over the
from his Father. Crown Cycles provided bicycle sales, all bicycle
spares and repaired any type of bicycle available at that time.
Crown Cycles managed to survive the bad times in South African
history whilst moving premises often because of the Group Areas Act,
but remained in Lansdowne Road being supported by their loyal
William was joined by his Sons Gary, Hilton and Oscar Cloete,
who were also competitive Cyclists over the last 20 years. Together
they have competed in many Western Province and SA National
Championships, Argus Tours, to name a few. One of the Brothers has
also received his SA Colours in Track Cycling. William eventually
retired in 2012.
With their knowledge of Racing over the Years,
its easy to relate to their Customers with friendly advise and tips,
always trying to deliver Great Service, striving to remain one of
the Best Bike Shops in Cape Town.
William Cloete with some of the trophies he won.
Photo: 1959 and 1963